What is corporate culture?
Also called organizational culture, its culture makes the personality of a company. Unique, it designates all the values, standards, working methods and traditions of the company. In other words, it is about the way of functioning and the identity of a firm. Share it with all employees and put it into practice on a daily basis. Its aim is to bring employees together around a common project and it offers many advantages for the company.
The importance of corporate culture
It attracts new talent
Many young people are currently looking for work. Strongly influential, corporate culture is a criterion of choice for young recruits. Taking into account their professional growth, young talents are looking for companies that have internal values. So reinforce your company's organizational culture and strategy. Remuneration and benefits in kind of work are, to date, almost less important than the values of society.
It retains employees
The corporate culture attracts potential candidates and also serves to retain and retain employees. Effective, it makes teams the ambassadors of the company and the employer brand. By guaranteeing the positive image of their company, they influence recruitment. Note that company values can be verified online, including on Indeed or Glassdoor. These platforms allow employees to rate their employers.
Here are the three criteria sought by job seekers:
- Good relationships with colleagues: 95%
- A good balance between work and private life: 81%
- A socially responsible company: 75%
It improves internal cohesion
One of the main objectives of corporate culture is to strengthen team cohesion within the company. Unifying, it allows each employee to appropriate these common values in cohesion with his collaborators. By acting thanks to its unifying qualities, the organizational culture has the capacity to limit internal conflicts.
Facilitate interactions with the outside and provide protection against possible threats such as competition. To do this, reinforce the values of your company.
It increases business performance
Quality of working life and business performance are linked. Consequently, the demotivation of a large number of employees is primarily due to the atmosphere at work. By being important, this demotivation can give rise to serious sequelae: drop in performance and high rate of absenteeism. Deduce from this that a motivated employee is an effective employee. In addition, you need to think about the image of your company that could be damaged if your values are flawed.
The organizational culture influences the innovation and adaptation of employees in the event of problems and difficulties. Useful, it is associated with the motivation and work of employees. By having good communication and therefore good group cohesion, the company deploys individual and team performance. Encourage debate and discussion to reduce the risk of fraud and concealment. Your company will experience performances whose power is held by your employees and especially your values.
